BLACK FRIDAY: 28th November 2025.

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Black Friday promotions are the perfect opportunity to bring additional revenue and members into your facility, as audiences are in buying mode during this period.

  • Generate additional revenue from existing customers.

  • Increase sales in what is normally the 'quiet period'.

  • Reignite old leads with a new exciting offer.

  • Turn one sale into two, with additional offers & bonuses.

  • Get ahead of the pack. Don't wait until Black Friday day to promote your offer.

Hard Push in November -> Front Load December -> Convert Early / Prime for Jan Conversions

YOUR AUDIENCE TYPES & PLANS OF ATTACK...

COLD

No Contact Details Yet.

  • OPPORTUNITY / GOAL: Generate New Leads & Sales with Discount Offer

  • OFFER PRICE: Under $60 / £60 (Lowest of all 3 Audience Types)

  • MEDIUM: Meta Ads - Facebook & Instagram (Included in Management Fee)

  • DELIVERY DATES: Campaigns will be Set Live in the 1st Week of November. We may recommend extending campaign delivery into December if performance remains strong.

WARM

Have Contact Details, Not Members.

  • OPPORTUNITY / GOAL: Reactivate Existing Leads to Drive Sales with Offer

  • OFFER PRICE: Can be higher than above (warmer leads) or the same offer as ads.

  • MEDIUM: Email / SMS (Additional Charge Required)

  • DELIVERY DATES: Black Friday Reactivations will be sent out to audiences from the start of Black Friday Week (24th / 25th November)

MEMBERS

Already Signed Up.

  • OPPORTUNITY / GOAL: Generate Cash & Commitment from Current Member Base

  • OFFER PRICE: High Ticket - Cash Up Front

  • MEDIUM: Internal Channels - On Site, Community Groups.

  • DELIVERY DATES: We recommend communications to begin on your internal offer in Early November and Black Friday (28th November) is used as the deadline to commit.

YOUR NEXT STEP: BLACK FRIDAY INFO SURVEY

IMPORTANT INFORMATION:

The survey below must be completed by October 17th 2025. If it is not completed by then we won't be able to deliver on any Black Friday campaign requests.

- Oct 17th Deadline -

Black Friday: Ad Campaign & Reactivation Info.

The Basics - Your Info

Black Friday: Ad Campaign Info

Would you like to promote Black Friday through your ad campaign?

Black Friday: Ad Campaign Info

Are you happy to discount your current offer further (recommended) or are you looking to run a completely different promotion on your ad campaign?

Black Friday: Ad Campaign Info

Discount current offer further - more information...

**Decisions will be agreed and finalised with the marketing team on your next performance call!**

Black Friday: Ad Campaign Info

Your alternative Black Friday ad campaign idea - more information...

**Decisions will be agreed and finalised with the marketing team on your next performance call!**

Black Friday: Ad Campaign Info

Please add any additional Black Friday campaign information you consider important. For multi site facilities, enter site specific info here.

**Decisions will be agreed and finalised with the marketing team on your next performance call!**

Black Friday: Reactivation Info

BULLET BLACK FRIDAY SPECIAL

Save £50 on a Black Friday List Reactivation

(Available only to those working in Bullet Lead Management System - not available to clients working from external softwares for lead management)

Would you like to add a Black Friday Reactivation Package?

If YES, follow the bullet points below.

If NO, or if working from an external system - Hit SUBMIT to complete the info survey.

  1. Tick the Checkbox (on the left of the graphic)

  2. Select your Quantity (1 x per site max allowance)

  3. Enter Your Payment Information

  4. Click SUBMIT to Process

You will be followed up shortly for reactivation specific details.

NEXT

The deadline for Black Friday related activity has now passed and no more requests will be taken.

DOWNLOAD YOUR FREE PLAYBOOK

To discover a revenue generating tactic to run internally for your members.

Download the Playbook below and deliver this offer to your members in studio!

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