Improve lead quality and shorten the time it takes cold audiences to understand your offer with the Who-What-Why-How script. In today’s fast-scrolling world, few people read enough information on your offer and studio to grasp the full value you know your gym delivers, often costing you potential walk-ins and time explaining the details on follow-ups. This script bridges that gap by presenting the essentials in a clear, engaging, and structured format. It introduces (who) you are, explains your offer clearly (what), presents your offer as a solution to their real frustrations (why), and ends with a simple next step (how) - With a risk reversal and guarantee to build trust and remove barriers to to entry. When the video comes directly from a coach, it builds instant rapport and trust - quickly turning cold traffic into warm, action-ready leads.